Why your booking page is losing people

Most booking pages lose people in the same five places, in roughly this order.

1. No prices

"Enquire for rates" is where the majority leave. Publish a price or a range. Every business worried about revealing prices is competing against one that already has.

2. No real availability

"Contact us to arrange a time" is a conversation where a button should be. Show actual open slots.

3. Account creation

Requiring an account before booking is a wall in front of the till. Guest booking, always.

4. Too many fields

Name, email, and what they want. Everything else can wait until after the money is taken.

5. No confirmation they trust

An immediate confirmation with a calendar file is the difference between a booking and a booking someone forgets.

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