Shopify development · Booking systems · Growth

We build the store, the booking system and the traffic that fills it.

A Cape Town studio building Shopify stores and booking software for service businesses — plus fifteen years of stills and motion behind the lens.

Built for SA Art Fair

A booking system running a real business, every day.

We built SA Art Fair's storefront, class booking engine and admin from scratch — deposits, capacity, waitlists, WhatsApp confirmations and a live calendar their team runs themselves.

15 yrs
Behind the lens
3 days
Typical install
24/7
Bookings taken

Where do you want to start?

Three doors, one conversation.

Most businesses come to us needing one of these three. Whichever door you pick, it starts with a free fifteen-minute audit.

01

Build

A Shopify store that loads fast, reads clean and actually sells. Migrations, rebuilds and ongoing maintenance.

Store builds
02

Book

Our own booking app, installed on your store. Calendar, staff, deposits and confirmations in one checkout.

The booking app
03

Grow

Paid ads, AI-assisted content and technical SEO — pointed at the pages that convert.

Ads · AI & SEO

Bookable — by Fun Life Media

Your store, your bookings, one checkout.

No third-party booking tool bolted on the side. The calendar lives inside your Shopify store, takes deposits through your existing checkout, and your team runs it from one admin.

  • Calendar admin your team can actually use
  • Staff, rooms and resources with real capacity limits
  • Deposits and full payment through your own checkout
  • Email and WhatsApp confirmations, sent automatically

Past work

Fifteen years of stills, ten of motion.

Fashion, automotive, corporate and aerial work — shot and cut in Cape Town.

Lifestyle Fashion Video Shoot

Fashion · Cape Town

Maersk Launch Video

Corporate · Brand film

Carlitos Travel Bag & Equestrian

Product · Short film

Cape Town Beaches & Coastlines

Aerial · Cinematic drone

Duality Of Dusk — Editorial

Fashion · Behind the scenes

WomHub x Sasol Mining Indaba

Corporate · Side event

ISAM 360, The President Hotel

Corporate · Event film

Lion's Head Cinematic Drone

Aerial · Cinematic drone

Dance Film for Slater Gives

Non-profit · Dance

Vertical

Made for the phone.

Short-form vertical work — the format that actually runs as a paid ad.

@divergentframes
We don't just capture life — we architect attention through data and high-definition narrative

15 years of stills, 10 years of motion

The camera work behind the code.

Product, brand and event work — shot, cut and colour-graded in house.

Book a shoot

Editorial, golden hour

Triumph on the pass

Athlete portrait

Prints

Fifteen years of frames, on your wall.

Shop prints
Chapman's Peak

Chapman's Peak

From R850

Field, Golden Hour

Field, Golden Hour

From R850

Trail Runner

Trail Runner

From R1,200

How it runs

Audit, build, grow.

01

Audit

Fifteen free minutes. We look at your store, your booking process and where money is leaking out of it.

02

Build

A one-page proposal the same day. App installs run three to five days; a full store build, two to three weeks.

03

Grow

Care plan, content and paid traffic once the foundation holds. Cancel any time.

Booking system installs from R4,500 — founding rate for the first five businesses.

Claim a founding slot

Before you ask

The usual questions.

How long does a build take?

A booking app install runs three to five days. A full store build is typically two to three weeks, depending on how much of your catalogue needs migrating.

Do I need to leave my current booking tool?

Eventually, yes — that's the point. Bookings run through your own checkout instead of a third party taking a cut and holding your customer data.

What does the care plan actually cover?

Hosting the app, updates, bug fixes and small content changes. R850 a month, cancel any time.

Can you do the photography too?

Yes. Fifteen years of stills and ten of motion — most clients bundle a shoot into the build so the new store launches with real imagery.