One-page proposals close faster than decks

We send one page, the same day. It closes better than anything longer, for reasons that generalise.

Same day beats better

A proposal sent within hours arrives while the conversation is still live. A better document sent next week arrives after the urgency has gone.

One page forces clarity

What you get, what it costs, when it is done. If it cannot fit on a page, the scope is not agreed yet — and a vague scope is the actual reason projects go wrong.

Three numbers, not one

A single price is a yes-or-no. Three options turn the question into which one, and the middle is chosen more often than the cheapest.

Include the constraint

State what is not included. Naming limits plainly builds more trust than any amount of polish.

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